Start with the business outcome
A useful website starts with a clear outcome: qualified enquiries, online sales, service education or customer support. Define the primary action before choosing layouts or technology.
Prepare content and responsibilities
List the pages, services, proof points, images and contact details the project needs. Assign approval responsibility early so design and development can move without unnecessary delays.
Plan for mobile, speed and measurement
Mobile usability, performance, accessibility and technical SEO should be part of the first plan. Decide how form enquiries and important visitor actions will be measured after launch.
